The Elevator Pitch

The Elevator Pitch It was time for my elevator pitch about making money with Google. Maybe you're unfamiliar with the term elevator pitch. An elevator pitch is a very short talk or presentation designed to drum up interest in an idea or concept. It traditionally refers to an on-the-spot idea description made by an entrepreneur to grab the attention of a potential investor cornered in an elevator. We weren't in an elevator, but I wanted to grab Claude's attention. "Claude," I pitched, "anyone can make money with Google using a four-step process with no programming required. If you can surf the Web, you can learn the process." He was interested. "What's the catch? Do I have to buy one of those get-rich-quick systems?" "No," I said, "there's no 'system' to buy, and only a few small expenses." And then a caution on my part: "I can't guarantee that you'll make money by following the process, but the chances are good that you'll make some money." "Some money's better than no money," Claude said, and I had to agree. Source: Eric Giguère