Web Basics

Web Basics "That's a great story," said Claude after I had finished, "but you got lucky. It doesn't help me make money." "On the contrary," I replied. "Luck played a part, but so did know-how. By fine-tuning and updating the page and directing traffic to the site, I probably doubled my profit."

A Case in Point

A Case in Point Claude was still dubious. "So how much money can I make?" he asked me. "I bet it's not much." "It depends on two factors," I answered. "How many visitors does your site get? How much are the advertisers willing to pay you? Multiply the two together and you'll know how much money you'll make." Claude was direct: "So how much money do you make?"

Who Cares about My Pages?

Who Cares about My Pages? After I had described the process, Claude expressed doubts about it. "I don't know," he said. "It seems too easy. I can see why popular sites like CNN.com and Forbes.com make money by selling advertising space, but why would any advertiser want to rent space on my pages?" About AdWords See Chapter 2 for more on Google's AdWords program.

The Four Steps of AdSense

Since Claude seemed eager to continue, I sat down next to him and sketched the process for him on a pad of paper. "Like most things," I explained, "the amount of money you make will probably be in direct proportion to the amount of thought and effort you put into the process." Here are the steps I described to Claude. Web Stats Many sites offer statistics on Internet usage; a site that covers worldwide Internet usage patterns and trends is www.internetworldstats.com/.

The Elevator Pitch

The Elevator Pitch It was time for my elevator pitch about making money with Google. Maybe you're unfamiliar with the term elevator pitch. An elevator pitch is a very short talk or presentation designed to drum up interest in an idea or concept. It traditionally refers to an on-the-spot idea description made by an entrepreneur to grab the attention of a potential investor cornered in an elevator. We weren't in an elevator,

Making Money with Google .Chapter one.

Chapter one. Making Money with Google * Claude: Is it easy to build a Web site?             *  Eric: Sure. You can find instructions on the Web. There are                      lots of books about building Web sites, too. * Claude: But can you make money with a Web site?             *  Eric: Absolutely. And you don't even need anything to sell. I                      do it with my own site. Claude was visiting me one day. As an early retiree with two grown children, Claude has a lot of free time, and he spends a good chunk of it at his computer, talking to friends and

Make Easy Money with Google

Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web